When people hear “corporate reservations,” they often assume it’s simply about booking hotels. Over the past three years working with international clients across the EMEA region, I’ve learned that it’s much more than that. Behind every booking, there’s a business objective, a tight schedule, and often a traveller relying on everything to go smoothly in an unfamiliar city. No Two Markets Are the Same One of the biggest lessons I’ve learned is that EMEA is incredibly diverse.